Coaching Niches
The cross-section
Moderate · Steadily worked

Relationship coaching

Deeper than it looks, heavier to work.

Typical annual income

$45,000 to $65,000

PayScale, Glassdoor

Hourly

$100 to $200/hr

PayScale, Estimate

Depth and crowding

Moderate to enter

Steadily worked

PayScale, Estimate

The catch

Sessions are longer and emotionally heavier, so the per-hour figure understates what delivery actually costs you.

Who already has the raw material

Background is the strongest single predictor of whether a niche works out, because it decides how long you spend building credibility before anyone pays you.

What buyers require first

Who the client actually is

A couple, or one partner, usually late rather than early.

Work arrives through referrals, content and therapist networks. Picking a niche is also picking which of those you are willing to do every week for a year.

Next to it in the section

Weigh it against

Rates shown here are the headline bands. Full relationship coaching rates, packages and rates by experience sit on our sister site.