Deepest · Lightly worked
Executive coaching
The deep seam. Hardest to reach, richest to work.
The catch
The barrier is credibility, and it cannot be shortcut. Buyers filter on credential and track record before they ever hear your positioning.
Who already has the raw material
- Senior corporate leadership
- Board or C-suite experience
Background is the strongest single predictor of whether a niche works out, because it decides how long you spend building credibility before anyone pays you.
What buyers require first
- ICF or EMCC credential for most buyers
- Documented case studies
- Professional liability insurance
Who the client actually is
A senior leader, coached on the company’s budget against the company’s objectives.
Work arrives through hr and l&d referrals, conference speaking and coaching firm networks. Picking a niche is also picking which of those you are willing to do every week for a year.
Next to it in the section
Weigh it against
Rates shown here are the headline bands. Full executive coaching rates, packages and rates by experience sit on our sister site.