Deep · Lightly worked
Leadership coaching
The approach to the deep seam.
The catch
You are inside a procurement process. The work is well paid and the sales cycle is months, not weeks.
Who already has the raw material
- Corporate management
- L&D or organisational development
Background is the strongest single predictor of whether a niche works out, because it decides how long you spend building credibility before anyone pays you.
What buyers require first
- A credential for most corporate buyers
- Assessment tools
Who the client actually is
A rising manager, usually funded by their employer.
Work arrives through linkedin, hr and l&d referrals and coaching bodies. Picking a niche is also picking which of those you are willing to do every week for a year.
Next to it in the section
Weigh it against
Rates shown here are the headline bands. Full leadership coaching rates, packages and rates by experience sit on our sister site.