Shallow · Picked over
Health and wellness
Broad and shallow, and competing with software.
The catch
You are priced against a $17 app with a coach attached. The niche is very crowded and the buyer has cheap substitutes.
Who already has the raw material
- Health, fitness or nutrition credentials
- Clinical or allied-health training
Background is the strongest single predictor of whether a niche works out, because it decides how long you spend building credibility before anyone pays you.
What buyers require first
- A recognised qualification in most markets
- Clear scope boundaries against medical advice
Who the client actually is
An individual chasing a physical outcome, often after trying an app first.
Work arrives through instagram, referrals and gym and clinic partnerships. Picking a niche is also picking which of those you are willing to do every week for a year.
Next to it in the section
Weigh it against
Rates shown here are the headline bands. Full health and wellness rates, packages and rates by experience sit on our sister site.