Surface · Picked over
Life coaching
The surface seam: easy to reach, worked by everyone.
The catch
The easiest niche to enter and the hardest to monetise, because the outcome is the least measurable. Almost everyone who struggles to price coaching is competing here.
Who already has the raw material
- Psychology or personal development
- Lived experience of a hard transition
Background is the strongest single predictor of whether a niche works out, because it decides how long you spend building credibility before anyone pays you.
What buyers require first
- A specific transition you can name
- Testimonials more than credentials
Who the client actually is
An individual paying from their own pocket, usually at a turning point.
Work arrives through instagram, referrals and word of mouth. Picking a niche is also picking which of those you are willing to do every week for a year.
Next to it in the section
Weigh it against
Rates shown here are the headline bands. Full life coaching rates, packages and rates by experience sit on our sister site.